The challenges of digital marketing and the difficulty in convincing managers
Industrial marketing strategies are gaining more and more credibility and visibility in the sector.
Advertising funds are increasingly directed to the online envir Chinese Overseas Asia Number Data onment and traditional media vehicles are at a crucial moment, in which it is necessary to adapt to the challenges of digital marketing.
Many have already been harmed by the inability to migrate their business models established for decades from the offline model to the digital one.
Knowing the possibilities that industrial marketing strategies offer can be what sets brands apart from their competitors.
This does not mean to say that offline media is dead, but rather that it is necessary to master the online and offline possibilities to properly plan marketing budgets and obtain a greater return on these investments.
In the industrial sector, it is common to find more traditional managers, who are unaware of the potential of a digital marketing plan and, often, even the growth possibilities it offers.
In these cases, it is the marketing professional's role to provide their managers with the data and arguments necessary for the brand to move towards adopting digital marketing strategies for the industry, using digital channels for this.
We have prepared this article to help you in the process of convincing and clarifying doubts of your manager who wants to overcome the challenges of digital marketing:
Do you know how to deal with the challenges of digital marketing?
B2B marketing focused on the challenges of digital marketing for industry
Reduce customer acquisition cost
Measurement: one of the most powerful weapons
Metrics that show the value of your digital marketing strategies for industry
Do you know how to deal with the challenges of digital marketing?
The challenges of digital marketing for industry are highly measurable, profitable, efficient and there is a large availability of quality content on the topic on the internet.
By knowing these resources, you can put together a good set of arguments to convince your manager to migrate your investments, even if only partially.
Below we list some very objective arguments to help you.
B2B marketing focused on the challenges of digital marketing for industry
When talking about digital marketing challenges for industry, it is common for people less familiar with the topic to associate the term exclusively with actions aimed at the end consumer on the internet (B2C – Business to Customer).
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This demonstrates a lack of knowledge about the enormous potential of digital marketing for business-to-business sales (B2B – Business do Business) and can cause major lost opportunities.
With B2B marketing, potential customers (leads) are attracted and from there a relationship based on delivering value develops with them.
Over time, this will make your brand seen as a reference in its area of activity and will achieve engagement with the public.
This way, when this lead reaches the point of purchase, your brand will automatically be remembered and a commercial contact will most likely be initiated, in addition to enhancing the possibility of customer loyalty.
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