Capable of answering simple questions from users they
To make life even easier for advertisers, Google offers to automate campaigns and delegate the management of auctions to them, by setting their objectives and budget in advance for example: no more thaneuros per sale. This accessibility means that all companies, from SMEs to large groups, can create their paid links and benefit from them. Finally, with Google Ads, campaigns can be monitored very closely via Google Analytics.Targeted keywords, number of clicks, cost per click,ROI calculation, effectiveness of remarketing, etc. Multiple statistics are made available to advertisers to evaluate the behavior of Internet users and measure the performance of their BTB Directory campaigns. How does Google Ads work? To fully understand the multiple advantages of Google Ads, we must go into detail about how AdWords campaigns work. To create ads, you must meet a simple prerequisite: have a website, at least one landing page, and/or a listing on Google My Business.
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The goal being to generate traffic through ads, this traffic has to go somewhere! Displaying Google Ads ads In reality, there is not just one type of AdWords campaign, with links that appear exclusively in the SERP. Google Ads allows you to distribute ads on two separate networks: The search network which includes the classic SERP, Google Maps and the Google Shopping service. The Display network which brings together platforms belonging to the engine such as YouTube and the Gmail messaging service and partner sites.
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