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Use UGC in ads – for example, you can run customer-generated image ads, add a snippet of a UGC video to a video ad, etc. Activate extensions for reviews – if you use Gomag, for example, from Feeds you can add a feed of reviews in Merchant Center, to optimize your Shopping campaigns. 4. Contests based on UGC One of the most effective ways to quickly attract the attention and interest of cold audiences is to organize a contest  giveaway.
  
It's a great technique especially in thematic campaigns, whether it's launching, celebrating a milestone or regaining interest during low periods. Contests are, in themselves, real engines for generating social proof, so here are Job Function Email List some ideas to keep in mind: Organize the contest mechanism on the condition that they post content - it can be comments with images, videos or text stories with the product.



While it is being used or, if it is an abstract product / service, with the experience and benefits of using it. Use gamification in your contest – not all the time, unless you want to complicate things. But, sometimes, it can be about finding clues, from social media or advertising, to the website, for example. Do contests in partnership with better-known brands – the halo effect helps you borrow from the credibility of those brand.