You can repeat this step to bring

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There is our first one, Organic Landing Pages. Image 36  in any additional reports you want to add to your GA4 dashboard. Explorations Originally a feature in UA 360, Explorations is one of the biggest features of GA4, which is why it received its own section here. Image 33 Google describes Explorations as “a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers’ behavior.” Essentially, Explorations lets you dive a little deeper into the data than you could with the out-of-the-box reports you find in GA4.

To get to Explorations, click on the squiggly symbol in DB to Data menu. Image 34 From there, you’ll see various template options. Image 35 The different types of explorations are: Free form: The “open world” of explorations. Used to create a table. Funnel exploration: Track funnel progress. Path exploration: A minor facelift from UA’s user behavior flow, allowing you to track custom user journeys. Segment overlap: Examine custom segment behavior overlaps. Cohort exploration: Compare users grouped together by similar characteristics. User lifetime: Analyze a user over their specific lifetime. We’re only going to look at a few exploration examples today, as there could be many articles about each type of exploration.



Free form We already examined how to create a custom report, but an exploration allows you to dive a bit deeper. By creating a “Top Pages Exploration,” you have the flexibility to tailor everything according to your preferences. To begin, navigate to the Explorations section and select the Blank option. Give this exploration a name such as “Top Organic Pages.” Next, you’ll need to create a segment focusing on organic users. Click on the ‘+’ sign next to segments and choose the Session segment option. Image Next, we need to import dimensions and metrics into our exploration. Click on the ‘+’ sign next to dimensions.