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So from time to time, you can use a dedicated drip marketing campaign to target those who are now ready to purchase. When a prospect reaches the purchase stage, you can send them a sequence of two or three emails to highlight a special offer. These help better qualify your prospect and let you quickly see if they are indeed ready to be passed to the sales team. Email 1 – Present the details of your offer Email 2 – Present the advantages and benefits of this offer Email 3 – Present feedback from satisfied customers who have already taken advantage of this offer 5.
How to launch a drip marketing campaign Drip marketing certainly deutschland phone number isn’t rocket science. Like most things, you need to make sure you’re organized and know what goal you want to accomplish. Identify your main objective Having a specific goal in mind is always going to make an email campaign more effective. That’s even more true when it comes to drip marketing. Before getting started, you need to decide on what your priorities are and ask yourselves the right questions.
Do you want to: move some new contacts closer to purchase? convert contacts further advanced in the funnel? introduce your product or service? have people sign up for a webinar or a newsletter? Once this main campaign objective is set, you can identify your target audience more easily. In practice, you can probably identify the goal you want to achieve and have a good idea of the prospects you want to target very quickly.
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