Gain offline subscribers Use your online and offline

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Webinars & online workshops: If you offer such services, you can use them to generate new newsletter subscribers. For example, you can inform participants about registration directly before or after the event. Email signature: So that everyone you are in contact with knows about it directly - include a reference to your newsletter in your signature as standard. Social networks: Are you also active on social media such as Facebook, Instagram and Co.? These platforms also help you collect new newsletter subscribers.


For example, draw attention to your newsletter in your profile, mention Special Data the next newsletter delivery in your posts or place targeted social media ads, for which you have to budget a bit. For example, you can find out how to place ads on Facebook in Neele's Facebook Ads instructions. Search engines: If you are ready to invest money, you can also place advertisements on search engines such as Google. Tip: In Susanne's article you will learn how to optimize your Google Ads ads .  channels to attract new newsletter subscribers.




Collect email addresses offline To exploit its full potential, use your offline activities in addition to your online activities to promote your newsletter. Flyers, mailings, brochures, information material, etc.: Make use of all your print media and point out your newsletter here too, for example with a memorable landing page address or QR codes that direct the reader directly to the digital registration form. Events, trade fairs, etc.: Offer interested parties the opportunity to stay in touch via your newsletter.