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Who is a loyal customer? What does this factor depend on and how to use email marketing to increase sales? Let's figure it out together with a specialist from the digital department of Nexus.
What distinguishes a “simple” client from a loyal one?
A loyal customer is one who prefers to use your brand's products on a regular basis. That is, he/she shows absolute trust and loyalty to the company, often makes repeat purchases and recommends you to other people.
Loyal users are often insensitive to price dynamics (they are ready to buy on page seo service their favorite products for a higher price), but at the same time they are more sensitive to discounts (they perceive them with particular joy).
“Growing” loyal customers is quite a difficult task for a marketer, because for a person to prefer a specific brand over competitors, many factors must come together:
excellent quality;
impeccable service;
fast and hassle-free delivery;
presence of the Wow effect (bonuses, loyalty programs);
properly built relationships.
The last point is worth considering with special care. On the one hand, it is clear that attentive, friendly service, readiness to solve problems or answer questions play an important role in communication. On the other hand, the question is how to organize this technically, what tools are most suitable for this and how not to be intrusive, but always stay in touch with the client.
How to Use Email Marketing to Increase Sales
Businesses have quite a few different methods of communicating with subscribers: phone calls, communication via social networks, push notifications, messengers, etc. But it is email newsletters for attracting clients that have undeniable advantages:
mass production and automation;
simple analytics;
relative cheapness;
user friendliness;
long-term effect.
Thus, email marketing is a powerful tool for increasing sales: attracting new and retaining “old” customers. In order to implement it, you will need very little effort and resources:
Collect a database : enter a registration form when purchasing and/or for subscribing to news.
Segment your customer base based on interests, preferences, previous purchases, and other characteristics. This will allow you to create more personalized and relevant messages for each customer group.
Create a strategy: number and subject of letters, time and frequency of sending.
Types of letters to increase loyalty in your email newsletter
Our main goals for this issue are to maintain contact, provide valuable information, and encourage interaction. The types of emails below are ideal for this.
Welcome
Sent immediately after registration or subscription to a newsletter. They introduce the company, thank you for registering, and offer useful information about products/services.
Newsletters
Contain information that may be useful and interesting to customers: tips on using the product, unusual facts, guides, life hacks, interviews, educational content, etc.
Such letters should have a certain frequency (say, once a month/week) and are essentially similar to a blog (but with the information being delivered to the recipient's email inbox).
Emails after purchase
For example, you can ask customers to leave reviews of products or services they have used. It is common to offer a reward or discount in exchange for this.
Or you can include information about related products in the email to increase cross-selling.
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發表於 2024-11-9 16:31:54