Every article he creates is aimed at getting traffic from search

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Therefore, ``number of email subscribers generated from organic traffic'' will be an important KPI. The following formula was used to calculate this conversion rate. (Number of email subscribers / organic traffic) * 100 For example, let's say Brian gets 500,000 organic traffic per month and 3,100 subscribers. (3,100 / 500,000) * 100 = 0.62% This formula can also be used for other channels and other user segments, such as repeat users. Generate leads from content If you're a B2B or SaaS business aiming to use content to generate leads, it's critical to measure how much your efforts are contributing to your goals. For example, Vidyard maintains a library of resources on multiple video marketing topics. If you're creating content at this scale, you'll want to make sure it's driving conversions. The calculation formula for calculating this is shown below.

Number of leads / Number of landing page visitors) * 100 For example, let's say that Vidyard's content, ``The Definitive Guide to Video Marketing,'' receives 1,400 views and 46 leads per month. (46 / 1,400) * 100 = 0.30% This formula can also be applied to the number of readers of blog content, the number Belgium Phone Number Data of listeners to podcasts, etc. Impact of conversion rate on bottom line How are marketers using conversion rates to build more profitable businesses? There is no universal conversion rate that is "good" in all situations. A good conversion rate is better than last month's conversion rate. You yourself are the standard. Understand conversion wins Conversion value is determined by several factors. Let's use the aforementioned Huel company and hypothesize the conversion rate of their protein bundle product. Conversion rate for subscriptions is 0.59% Conversion rate for one-time purchases is 1.04% Based on superficial conversion data, it's possible to believe that one-time purchases are better.




However, this does not take into account consumer behavior or LTV. For example, let's say a regular customer continues to purchase for an average of 6 months out of a 12-month period. In this case, the LTV on the front end would be $390 ($65 subscription * 6 months). During the same 12-month period, a customer who made a one-time purchase of Protein ($72) goes on to purchase three other products for a total cost of $150. The 12-month LTV will be $222, which is $168 less than the subscription LTV. This doesn't reflect the cost of email marketing or retargeting in your overall revenue.