For example, I recently asked Google

nesoxon946@fkco

How do I turn off wifi calling on my iPhone?” and it responded by reading out this featured snippet: 18 featured snippet voice result The interesting thing here is that these kinds of searches are effectively dead ends. By that, I mean that searchers are unlikely to need or want more information. Conclusion: ranking in voice search for these queries is unlikely to send much traffic your way. 2. Ranking in voice search can improve brand awareness It’s good to remind ourselves that traffic isn’t everything. There are other benefits to SEO, like brand awareness. And that’s true for voice search optimization, too. Whenever Google reads out an answer, it tells you where it comes from. 07 voice search Is this reason enough to optimize for voice search in itself.


Probably not, but it’s a nice added benefit. 3. Ranking in voice search can help you reach indian phone number more people Yet another important thing to remember is that not every website exists to make money. Think about the websites of government bodies like the IRS. Most of their content exists to provide citizens with important information, so it’s crucial that they cater to the different ways people search—including voice. For instance, imagine that someone asks where to mail a tax form, and Google reads out an answer. If that address is inaccurate or comes from a third-party, that’s not good. Of course, you can argue that pulling voice search results from trustworthy sources is more Google’s responsibility than yours. While that is true, Google can’t pull an answer from your trustworthy page if it’s not there.



Final thoughts Perhaps the most interesting thing about voice search best practices is this: it isn’t just good for voice search. It’ll also help you win featured snippets, land placements in ‘People Also Ask’ (PAA) boxes, and show up for some regular text searches. Have questions? Ping me on Twitter. Joshua Hardwick Article by Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Keep Learning What Is Share of Voice? How to Measure It Across Channels Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors.