While many think that the purchase of a property

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Meanwhile, among the bidders, we also have real estate agencies, developers and construction companies.It is a truly diverse universe and real estate marketing must be able to devise intelligent and effective strategies that can capture everyone's attention , generate interest, establish connections so that more sales are finally closed.“  is crossed by the rational (price, location, square meters), marketing ensures that what ultimately decides the purchase of a house are emotions and small details.




” Lic. Guillermo Giavedoni – Master in Business Mailing Data Pro Administration – CEO of Giavedoni Properties. Source: IProfesionalHow to build a real estate marketing strategyIf you are looking to get your real estate business off the ground, you need an effective real estate marketing strategy, but first, we need to talk about:. Establish campaign objectivesDetermine what the business objectives and deadlines are for each one .





Searching for positioning in search or in a specific social network is not the same as making a launch, generating more leads or closing sales.. Study and segment the marketIn any marketing campaign, identifying and understanding your target audience is essential. In the case of real estate marketing, you must define the market segments you want to target , for example, first-home buyers, family buyers or real estate investors.