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Over the years it has undergone numerous changes, often following some features present on other social networks. In , when it allowed users to add their location to published content - thus aligning itself with Foursquare , very popular in those years - and even more so in , when it introduced stories in competition with rival Snapchat . In Reel arrived and a real change of direction occurred in what until then had been a photo sharing platform. You might be interested in "Is TikTok Ads also effective for B B?" These were very short videos at the beginning they were seconds that retraced a mechanism already widely used on TikTok. It is not difficult to deduce that Mosseri , the CEO of Instagram, and the other Meta managers feared the strong competition from the Chinese social network and the consequent loss of subscribers, especially among Generation Z.

TikTokization Download our guide now to find out which are the most effective trends for photo editing servies growing your business on social media! What's new on Instagram We come to the present day. During Mosseri has repeatedly communicated the need to change the way of communicating on Instagram, announcing its evolution into a virtual place in which to publish videos, send messages and go shopping. From there we started talking about a real "Tiktokization of Instagram". This confused the community, in particular the influencers and content creators who until then had earned money by working on the platform in a specific direction. TikTokization The new Instagram algorithm.



TikTokization Another sign of strong change comes from Instagram's new algorithm and the resulting reshuffling of the feed. In fact, in an attempt to chase TikTok, Instagram is pushing a lot of content from accounts unknown to users and often does not show those published by followed accounts. It seems that Mosseri and his team are demolishing the app to rebuild it in the image and likeness of what people search for online. In light of these considerations and the fact that we live in a world that is constantly on the move, what must a brand do to remain imprinted in the minds of consumers.