Think of optimized targeting

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From strategy to action: annual plan In these hectic times it is increasingly difficult to find time to stop, reflect and focus on planning online marketing strategies . The tendency is to jump on techniques that promise results in less time, but are often disappointing and stressful. Let's see what the fundamental steps are to define the marketing strategy and ensure lasting results. Business objectives The first question to ask concerns the business objectives, with a projection for the next   -   years. As we said at the beginning of the post, it is much better to know where you want to go before understanding how to do it.

The next step concerns the study of your products or services, to identify the elements that differentiate your wedding photo editing service company from its main competitors. A key phase within the inbound methodology is the definition of the buyer personas and the target audience, the market niche to which to address your offer. From this perspective, the keywords used by prospects and customers during their web searches must be found. In the market analysis, the yardstick with which the results of online marketing strategies will be measured should not be forgotten.



Still in this preliminary phase, it is a good idea to conduct a review of the company website, preferably with the support of an inbound agency that identifies the activities to be implemented to make it more performing. Definition of online marketing strategies Also in this phase we begin by identifying the objectives, specifically marketing, which can vary from increasing traffic to the site, to lead generation , to strengthening the brand's image on the internet, up to more demanding transformations such as restructuring. of the company website or the adoption of marketing automation software.